Hello! I am a narrative strategist who is passionate about brand creative writing. I build processes and frameworks that support the development of brand, product and/or creative messaging. I lead direction from pre-briefing to launch day and beyond, with responsibility for copy quality: “the feel,” at scale. I’ve overseen style guides, consumer-insight integration and copy evolution strategy for product descriptions, social campaigns, retail signage and more.

I lead with empathy, active listening, positivity, delegating and action-oriented problem-solving.