As narrative lead for Nike Brand Creative Writing, I redirected the expression of Nike’s product descriptions to support a greater brand initiative and new vision. I created, articulated and shared content strategy with Nike writers and cross-functional partners. I developed guidance and hosted writing workshops that go beyond the “what” to write with tips on “how” to write with a sharp edge—the Nike Way.

All efforts led to increased creative engagement among writers and elevated PDP copy descriptions that match an elevated PDP imagery reset.